Hearthstone
Alzheimer Care
23 Warren Ave.
Suite 140
Woburn, MA 01801
781-674-2884
888-422-CARE
Fax: 781-674-2326




Excerpt from



by Jonathan Shaw
Healing by Design

There is no known cure for Alzheimer's Disease, the most common form of dementia in the elderly. Many people believe that Alzheimer's is untreatable. But John Zeisel, LF '71, says that is not true. "It's just that the major treatments are non-pharmacological," he explains. Zeisel runs a group of assisted-living centers for Alzheimer's patients under the name Hearthstone Alzheimer Care. When a new resident is admitted to one of his facilities, any pharmacological constraints are actually reduced during the first month, because the aim of Zeisel's treatment is to enhance patients' quality of life, partly through the design of what he calls "healing buildings."

When Zeisel neared the end of his graduate studies in sociology at Columbia in 1970, he knew that he wanted to do applied research in the design field. His goal was to answer the question, "What is there about people that can be taken into account to improve design for people who have no voice, such as students in schools, poor people in low-income housing, patients in hospitals, or workers in offices?" The search for an answer led him to a book by Herbert Gans called The Urban Villagers, about a community in the West End of Boston (today the site of upscale apartments with a sign that needles, "If you lived here, you'd be home now," on a particularly congested stretch of Storrow Drive). "It was a wonderful place," recalls Zeisel, "a low-rise, urban ethnic area like the North End, where there were lots of Italians, but also Poles and Jews." Zeisel and a colleague decided to design an ideal building that would reflect the needs and values of the community described in the book. The result was published in Architectural Forum, which led to an


invitation to give a lecture and a small, hands-on, studio class at the GSD. Eventually, he was offered a spot in the first class of Loeb Fellows.

Though Zeisel had led a course in the planning department at Yale and had taught architecture informally at Columbia and McGill, he still knew very little about architecture or design, he says. He spent his Loeb year immersing himself in studios, essentially trying out his ideas for applying concepts to design. While a fellow, he successfully applied for a three-year grant to perform behavioral studies in design, allowing him to stay on as an assistant professor at the GSD. This work led to a textbook in the field of environment-behavior research called Inquiry by Design, which explores how sociological research and design can be collaborative.

Zeisel has applied his thinking about that intersection to a variety of problems, from finding design solutions for the control of graffiti in schools to collaborating in the programming and design of a newspaper's newsroom and a supermarket-chain's headquarters. ("Programming" is the design term for finding out the needs of an organization and its people before creating the building in which they will operate.) He has written several guidebooks on low- and mid-rise elderly housing for the Department of Housing and Urban Development, and one on Congregate housing-a precursor of today's assisted living-for retirees and others. He programmed and jointly managed the design of the first congregate elderly-care house in Massachusetts. And for the last five years, he has been applying his specialty to the field of Alzheimer's care, with demonstrable success.

Click here for next page


All contents © Hearthstone Alzheimer Care