Hearthstone
Alzheimer Care
23 Warren Ave.
Suite 140
Woburn, MA 01801
781-674-2884
888-422-CARE
Fax: 781-674-2326




Outreach: The Latest Effort in Battle Against Alzheimer's
By Susan Marden
Features Editor

Treatment Techniques and Outreach for Families

"I'm on a mission to change the way people define the term treatment whan applied to Alzheimer's disease," stated John Zeisel, Ph.D., President of Hearthstone Alzheimer's Care, Ltd. in Lexington (www.thehearth.org). "Treatment for Alzheimer's must be broader than just medication. It includes appropriate environment and care approaches as well," he emphasized.

Hearthstone operates seven assisteliving residences for people with Alzheimer's, five of which are in Massachusetts, and there are five more facilities currently in various stages of development. Hearthstone is a privately held company started eight years ago by Zeisel and his partner Joan Hyde, PhD.

Zeisel's beliefs about AD treatment are reflective of a growing trend in Alzheimer's care to approach the disease from a more compassionate, less medicated behavioral management angle. With all we now know about AD, treatment specialists are excited about the reduction of aggression, agitation, social withdrawal, and wandering they have started to get front behavioral management techniques, which is just one more important message to get out into the world.

Zeisel explained, "Although a sociologist, I taught architecture at Harvard for ten years, and Joan is a psychologist, so we came at this through an expertise in both disease and design." He believes Hearthstone facilities are an example of what can be done for Alzheimer's patients when all of what we now know about the disease is incorporated into their care.

"We're not interested in merely housing people. Our mission is to create a residential environment in which people with the disease and their families can flourish," he said.


Family support

Perhaps the most important aspect of all the outreach efforts regarding Alzheimer's is the focus on family and caregiver. Without exception, the healthcare professionals and researchers interviewed here emphasized the importance of support for those caring for Alzheimer's patients.



"This is a disease that affects everyone in the family, and every caregiver, in an adverse way," said Emerson Lombardo.

"(Help for families) has a direct impact on the course of the illness. It has a clear impact," said Rosenberg.

"Many caregivers are too busy trying to work and care for a loved one with Alzheimer's to go looking for training," cautioned Zeisel.

At the Massachusetts Alzheimer's Association, Crews said the organization has extended its commitment to Spanish-speaking communities by creating one of the first Spanish-speaking support groups in Boston.

The NIA's six-site research study includes a Focus on family programs.

Hearthstone Alzheimer Care has established a family outreach pilot program initiated in its Marlboro residence, and founded by Janet Pozen, whose mother is a resident with Alzheimer's.

"We wouldn't call this a support group, exactly," said Pozen, who is last year's recipient of the Assisted Living Federation of America's Hero Award as the best volunteer in the nation. Pozen is the person responsible for setting up Hearthstone's company-wide family network and its related programs.

"We have a monthly meeting at each residence, not a counseling meeting, but a meeting that any family member or friend can attend as often or as infrequently as they like. We address topics like art therapy, environmental design, therapeutic gardens, as well as having Hearthstone professionals who address such issues as how to cope with daily care," she said.

"We have been working with the family network for two years. We started with just four family members, and now we have an average of 40 who may attend an event or meeting at Marlboro. We learn from each other. We are serious about learning about this disease. When an Alzheimer's patient's verbal skills decline to a point, for example, we look for new ways to reach them," she said, "and we are not willing to accept that this is simply the way it is for Alzheimer's patients."

Pozen' s efforts have been expanded to all the Hearthstone facilities and will be institutionalized in new residences, in keeping with the non-pharmacological approach advocated by John Zeisel. In fact, networking family members has become just one more effective way to cope with the disease, and is being implemented by others as well.


All contents © Hearthstone Alzheimer Care