ARTZ, Artists for Alzheimer’s™ an initiative of Hearthstone's "I'm Still Here" Foundation
that draws on the support and collaboration of artists and cultural institutions, as resources
to share, educate and inspire.

The ARTZ Cultural Events Program develops annual community-based programs for people living with Alzheimer’s, their families and care partners. ARTZ has developed Alzheimer’s-specific cultural access programs with some of the world's most renowned cultural institutions, including the Louvre in Paris, the Museum of Modern Art in
New York City, the National Gallery of Australia, the Big Apple Circus, and the
Tribeca Film Institute.

The ARTZ Museum Partnership Program is a treatment for Alzheimer’s symptoms.
Art experiences can significantly reduce certain psycho-behavioral symptoms often associated with dementia—anxiety, aggression, agitation and apathy. It also contributes
to maintaining cognitive functioning, optimizing remaining capacities and utilizing areas
of the brain that, without any effective form of artistic/emotional stimulation, have often
gone unused for years.

Observations and evaluations have shown improvement in verbal expression, ability to
focus attention for longer periods, heightened mood, more engaging social interactions
and a greater sense of self.

ARTZ recruits and trains volunteer artists to perform and work side by side with people living with Alzheimer’s. This hands-on program brings artists of all kinds, such as painters, singers, actors, comedians, and belly dancers, into small group contact with people living with Alzheimer’s, enabling strong emotional connections to take place.

Thanks to the Alzheimer’s friendly tools and professional training we have developed ARTZ has organized over 200 community events, encompassing more than 2,000 people.